Our focus is to produce packaging for a circular economy, whereby products are sustainable produced and effectively recycled in a closed loop instead of the current linear model we have in place. Of the 78 million tons of plastic produced each year 25 million tons end up in the environment. Producing single use food service packaging from plastic is unsustainable and irresponsible. The ratio of plastics to fish in the ocean by weight is currently 1 to 5, if we continue on the current path by 2050 for every kilogram of fish in the ocean, there will be 1 kg of plastic. Solutions exist today, and it’s up to the pioneers and entrepreneurs to challenge and change the status quo. It’s also up to the consumers to push for change with their choices.